September 05 2008
Online-Sales Jobs
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Borrell in the News
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Our People
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Gordon has 30 years of experience in local media. He started his career as a reporter with The Virginian-Pilot, in Hampton Roads, Virginia. He pioneered interactive ventures for the Pilot's corporate parent, Landmark Communications, Inc. In 1993, he conceptualized and helped establish InfiNet, an Internet access and hosting company now owned by Gannett.
Gordon served as vice president of corporate development and international |
| development for InfiNet until 1996 and was vice president of new media for Landmark's newspaper group until 2001.
He is past president of the Newspaper Association of America's New Media Federation and was a 2002 nominee for the organization's Pioneer of the Year award. He is a guest columnist for the NAA and the American Press Institute.
Gordon holds a degree in political science from Old Dominion University in Norfolk, Va. |
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| Contact Information: |
| Phone: 757.686.8769 |
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Based in Seattle, Colby entered the interactive media space as Vice President of Sales for an ASCII videotex system vendor in 1983, introducing the technology to banks and newspapers.
Colby then spent nine years selling audiotex systems and services to newspapers, television stations and directory companies for Brite Voice Systems, and founded two companies that provided interactive telephone information services through local media |
| partners. Colby was Director of Business Development for Pantheon Inc., a provider of online content automation software to newspapers, and helped negotiate its acquisition by Zip2, an online yellow pages and portal firm serving the newspaper and directory industries. At Zip2, he was Director of Channel and Strategic Marketing, and was involved in a variety of sales, marketing, product development and account management projects.
Colby received a Bachelors degree in Communications from Stanford University, and a Masters in Business Administration from UCLA. |
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| Contact Information: |
| Phone: 206.463.3181 |
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Peter Conti Jr. |
Senior Vice President |
Peter has been engaged in traditional and online business start-ups for more than 20 years. After selling a retail business in late 1996, he began work in Richmond, Va., on one of the first e-commerce marketplaces for a 1,000+ member local merchants association.
Peter joined Landmark Communications Inc. in 1998 to develop and manage the highly successful Richmond.com Web site. He has also served as director of interactive media for Media General's |
| Publishing division with shared responsibility for the online convergence effort of publishing and broadcast sites. Peter has been an adjunct professor at Virginia Commonwealth University's School of Business teaching Global Internet Marketing. He attended the International Studies program at the University of Lund, Sweden, and holds a bachelor's degree in Radio, TV & Film from the University of Maryland. |
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| Contact Information: |
| Phone: 804.360.9434 |
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Kip Cassino |
Vice President of Research |
Our chief researcher is a veteran of the marketing wars. Kip Cassino has worked as a professional researcher for more then three decades. In addition to his work in media, Kip’s background also includes financial services, the auto aftermarket, semiconductors and the computer industry. His newspaper experience includes Gannett and the NAA, as well as five years as research director for Knight Ridder. Kip’s research has appeared in American |
| Demographics, Media Week, PressTime and other national publications. He is a past president of the NAA’s Research Federation, the American Marketing Association, the World Future Society and a member of Mensa. He is the inventor of the AdAudit (now Borrell) database. Kip and his wife, Helen, reside in Williamsburg, VA. |
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| Contact Information: |
| Phone: 757.221.6641 |
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Bill Caudill |
Vice President of Sales and Training |
With 25 years of media experience, Bill is a leading sales authority in the broadcast and online fields. In the past seven years, Bill has been instrumental in closing more than $12 million in local Internet ad sales for TV stations – an average of nearly $150,000 per month. Bill can assess a media company’s online strengths and weaknesses and develop an effective strategic plan that will increase sales.
Bill was Vice President of Marketing and Sales Services |
| for Fox Interactive Media, where he helped shape Fox Television stations’ Internet businesses locally and nationally. He has also worked for Belo in a top 10 market, growing the station’s site from hundreds of thousands to millions of dollars in two years. Before that, Bill was instrumental in helping Liberty Corp.’s WAVE3.com become one of the first TV stations to book $1 million in integrated Web site advertising. |
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| Contact Information: |
| Phone: 281.788.9043 |
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Martin Nyberg |
Associate Vice President of Client Development |
Martin has thirteen years of executive experience in interactive online
sales and marketing. Prior to working at Borrell Associates, he was VP of
Online Sales and Marketing at Systemic Solutions, Inc., an IT consulting and
software development firm. Martin developed, negotiated and opened dozens of
Internet-based distribution agreements and joint ventures with U.S. and
foreign firms. As Director of Sales and Marketing with Seattle 2000, he
brought |
| his firm into the top ten Northwest Internet companies (for new business). He graduated from the University of Washington's Jackson School of International Studies in International Trade and Investment/Japanese Language. |
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| Contact Information: |
| Phone: 253.678.1975 |
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Larry Shaw Jr. |
Director of Client Research |
Larry has spent the bulk of his career at The Seattle Times Company. Most recently, he served as the Market Research manager heading up online research and market share. In that role, Larry has done everything from conducting surveys to moderating focus groups. Larry’s efforts helped inform The Seattle Times strategic direction and led to the development of effective research-based online sales presentations. Prior to that, Larry worked in |
| nearly every department of the newspaper doing everything from managing a circulation district to managing daily pressroom operations. Larry is a graduate of The Maynard Institute for Journalistic Education Management Training Program and graduate of ANA’s Future Leaders Program. He holds a Bachelor of Arts in Broadcast Journalism from the University of Washington. |
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| Contact Information: |
| Phone: 360.794.5858 |
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Abby Sineni |
Research Analyst |
Abby has worked as a writer, editor, designer and researcher for newspapers, magazines and online operations. She was a copy editor at the Times-Press in Streator, Illinois for two years. Abby has a Bachelor of Arts in communications, with an emphasis in journalism, from Truman State University in Kirksville, Missouri. |
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| Contact Information: |
| Phone: 757.221.6641 |
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Randy Caviness |
Executive Assistant |
Randy joined Borrell Associates in February 2006, after working 27 years as a State and Federal Probation Officer. He holds a Bachelor of Arts Degree in History from Elon University in Burlington, North Carolina and a Masters in Education from Old Dominion University in Norfolk, Virginia. |
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| Contact Information: |
| Phone: 757.647.3691 |
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Kimberly Greenwell |
Internet Sales Trainer |
Kimberly started her career in media sales while receiving her degree in Broadcasting and Electronic Media at Eastern Kentucky University in Richmond, KY. While at EKU, Kimberly began working as a sales representative at the University’s Eastern Progress newspaper and then as a paid intern at Landmark Community Newspapers. During her junior year, Kimberly began working as an Account Executive for WGRB-34, a WB affiliate. Working only |
| three days a week, she quickly became their top biller. After graduation, Kimberly went back to Landmark Community Newspapers as a Regional Sales Representative. Missing the fast pace of the broadcast world she shifted to WAVE 3-TV where she was an Account Executive for close to 7 years. During her tenure at WAVE, Kimberly found a niche in Interactive Media where she was the top performer in Internet Sales from 2002 to 2007. |
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| Contact Information: |
| Phone: 502.386.7038 |
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Nina Iorg |
Internet Sales Trainer |
Nina has experience in sales, public relations and marketing. She interned with an integrated marketing company in London, and began her fulltime career in Kentucky working for an animation studio. Prior to joining Borrell Associates, she was an account rep for interactive sales at WTVQ-TV in Lexington, Ky. She holds a degree in communications from Georgetown College and studied international advertising at London Metropolitan University. |
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| Contact Information: |
| Phone: 859.361.5222 |
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Andrew Martin |
Senior Associate |
Based in Toronto, Andrew has worked for more than 25 years in the media sector. He managed the B2C and B2B online operations for CanWest Global, the largest newspaper publisher in Canada. Before that he ran the Canadian Copyright Licensing Agency for seven years. His early career was with LexisNexis, where he was director of textbook publishing for the UK division, before moving to Canada in 1987 to head up their operations in Toronto. He |
| was closely involved in developing CanWest’s web strategies and the expansion of their online aggregation businesses. He also contributed to drafting the newspaper industry positions on copyright law reform in Canada.
Andrew's current consulting work divides between business and strategic planning, licensing and copyright. Clients include media businesses, government departments, trade associations and libraries in Canada, the US and UK. Andrew has a law degree from the University of Cambridge, and qualified as an UK attorney. |
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| Contact Information: |
| Phone: 416.463.0007 |
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John H. Williams III |
Technology Manager |
John has worked in Internet technologies for more than 8 years with a focus on Web development, database design and administration, as well as graphics design. Prior to his career in Internet technologies, John spent 4 years serving honorably in the United States Navy where he was awarded multiple citations for his volunteer work with local schools working as a mentor for troubled youths, and working on various color guards for high profile ceremonies. |
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| Contact Information: |
| Phone: 757.221.6641 |
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