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A LA$R (Local Ad Spend Report) identifies specific business categories in a chosen market that are most likely to produce online ad sales. They detail the revenue opportunities and give managers a foundation for making consultative sales presentations to prospects in those categories. The ad spend figures can be used to budget sales and estimate ROI for your online operations. |
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Conversely, the report also presents the amounts that each advertising medium receives from each of the business categories, with a summary of their relative shares of total ad spending. Both views give separate estimates of spending by advertisers located inside and those located outside the market. |
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A LA$R report also includes promotional marketing data (non-advertising expenditures) such as spending on trade shows, ad production, public relations, market research and sales force materials. Quarterly updates are available for a LA$R report. |
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| A market sample of a LA$R is available in a downloadable Zip file, which contains: |
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Table 1: Basic report showing ad spending and non-ad spending in the market |
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Table 2 and Table 3: Interactive spreadsheets demonstrate the ad spending by a business category across each media category |
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Media Profile: Report detailing the media usage in the market |
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Borrell in the News |
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TVWeek -
'Surviving the Local Advertising Crunch'
Read >> |
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Broadcast Engineering -
'2009 Fall Off in Ad Revenue for TV Stations'
Read >> |
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