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New Research: How Advertisers, Consumers View Deals |

In August and September 2011, Presslaff Interactive Revenue and Borrell Associates conducted a nationwide study on how local businesses and consumers view coupons and deals programs. The survey garnered more than 39,000 consumer responses and over 700 responses from SMBs. The results are included in a report that offers dozens of charts and graphics detailing the findings. This timely research offers insights into not only what local businesses and consumers are thinking, but also what the future holds for couponing and deals programs. A recorded Webinar featuring the author's of the survey discussing the results and implications is also available. CLICK HERE
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