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Custom Webinars
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Local Online Advertising Outlook: 2008-2012
What Makes a Good Local Media Site?
New Net Business: Uncovering New Opportunity
Organizational Structure for Online Operations
Benchmark Your Media Site
Retooling the Sales Staff to Reach Smaller Businesses
The Consultative Sales Skills Method
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Increase Online Ad Sales Now
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2010 Borrell Local Online Advertising Awards
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Local Mobile Advertising Conference 2011
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Local Online Advertising Conf 2012
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We are experts in local advertising. We help clients gauge ad spending in local markets - especially online advertising - and increase their revenue share by providing detailed ad-spending data, fact-based consultation and sales training.
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Home
Blog
Research
Industry Papers
2012 Releases
2012 Automotive Advertising Outlook: A Rosy Future (for Some Media)
2012 Recruitment Advertising Outlook
Assessing Local Digital Sales Forces - Jan '12
Benchmarking Local Online Media: 2011 Revenue Survey
Main Street Goes Social: SMBs Give A Big Thumbs-Up To Social Media - Jan '12
Online Co-Op Advertising
Political Advertising: The Flood of 2012
2011 Releases
2011 Benchmarking Update
2011 Local Automotive Advertising Outlook
2011 Mid-Year Benchmarking Update
2011 Online Recruitment Marketing Outlook: Are the Jobs Ever Coming Back?
2011 Outlook: SMBs Become Everybody's New Best Friend
2011 Real Estate Advertising Outlook
Ad Networks and Agencies: The Next Wave in Display Advertising
Benchmarking Local Online Media: 2010 Revenue Survey
Borrell Associates-Presslaff Interactive Deals and Coupons Survey
Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities
Free Powerpoint: Top Charts of 2011
Main Street Goes Mobile - Aug' 2011
2010 Releases
2010 Political Advertising Outlook: The Endless Campaign (Feb '10)
How Unique is Unique?: Gauging the (Actual) Size of Local Web Traffic
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)
Mobile Applications: Preparing for the App-ocalypse
Proximity-Based Marketing: Mobile Devices Untether Advertising from Media
Real Estate Outlook 2010 (Jan '10)
The Social Networking Explosion: Ad Revenue Outlook (Jun '10)
2009 Releases
2009 Outlook: Local Interactive Advertising - (Nov '08)
2009 Projections: Identified US Social Network Ad Spending
2010 Outlook: Local Interactive Advertising (Oct '09)
Auto Advertising: 2010 Outlook - Running On Empty (Nov '09)
Back From the Brink - Newspapers Stop Their Slide (Aug '09)
Direct Mail Falls, E-mail Soars (May '09)
Economics of Search Marketing (Jun '09)
Local Mobile Advertising Comes Of Age (Dec '09)
Main Street Goes Interactive: How small businesses are spending their online dollars (Mar '09)
Recruitment Advertising: 2010 Outlook - A Jobless Recovery (Nov '09)
The Top 5 Online Advertising Recommendations for Your White Board in 2010
What Local Media Web Sites Earn: 2008 Survey (May '09)
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
Classifieds/Verticals
2011 Local Automotive Advertising Outlook
2011 Online Recruitment Marketing Outlook: Are the Jobs Ever Coming Back?
2011 Real Estate Advertising Outlook
Auto Advertising: 2010 Outlook - Running On Empty (Nov '09)
Real Estate Outlook 2010 (Jan '10)
Recruitment Advertising: 2010 Outlook - A Jobless Recovery (Nov '09)
Mobile Marketing
2011 Real Estate Advertising Outlook
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)
Local Mobile Advertising Comes Of Age (Dec '09)
Mobile Ad Spend by DMA, 2010-11
Mobile Applications: Preparing for the App-ocalypse
Industry Paper Archive
"Disruptive Technology and Local Media"
2007 U.S.WebAudit™ Report (April '08)
2008 Outlook: Online Political Advertising - (Jan '08)
2008 Outlook: Online Recruitment Advertising - (April '08)
2009 Outlook: Local Interactive Advertising - (Nov '08)
2009 Projections: Identified US Social Network Ad Spending
2011 Outlook: SMBs Become Everybody's New Best Friend
International Newspaper Benchmarking Report - (July '08)
Online Promotions: The Big Shift - (April '08)
Proximity-Based Marketing: Mobile Devices Untether Advertising from Media
Real Estate Advertising Outlook: 2007-2012 (Nov '07)
Say Goodbye to Yellow Pages - (July '08)
What Local Media Web Sites Earn: 2008 Survey (May '08)
What’s A Web Site Worth? Valuation Metrics For Local Web Sites - (Sept '08)
Full-text Online Archives
Proximity-Based Marketing: Mobile Devices Untether Advertising from Media
2010 U.S. Local Mobile Advertising & Promotions Forecast - Mobile Coupons Set to Cash In
2010 Online Political Advertising Outlook
Back from the Brink—Newspapers Stop Their Slide (Aug 09)
Economics of Search Marketing (Jun 09)
What Local Media Web Sites Earn: 2008 Survey (Apr 09)
Direct Mail Falls, E-mail Soars (May 09)
Local Mobile Advertising Comes of Age (Dec 09)
Online Promotions: The Big Shift (2008)
2008 Outlook: Online Political Advertising
Say Goodbye to Yellow Pages: Sales staffs retool for the shift - July 2008
Main Street Goes Interactive - March 2009
Real Estate: Part 1 (April 2002)
The Free vs. Paid Debate (2001)
Social Networking
2009 Projections: Identified US Social Network Ad Spending
2011 Real Estate Advertising Outlook
Main Street Goes Social: SMBs Give A Big Thumbs-Up To Social Media - Jan '12
The Social Networking Explosion: Ad Revenue Outlook (Jun '10)
Interactive Advertising
2008 Outlook: Online Recruitment Advertising - (April '08)
2009 Outlook: Local Interactive Advertising - (Nov '08)
2010 Outlook: Local Interactive Advertising (Oct '09)
Assessing Local Digital Sales Forces - Jan '12
Benchmarking Local Online Media: 2010 Revenue Survey
Benchmarking Local Online Media: 2011 Revenue Survey
Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)
Main Street Goes Interactive: How small businesses are spending their online dollars (Mar '09)
Main Street Goes Social: SMBs Give A Big Thumbs-Up To Social Media - Jan '12
Proximity-Based Marketing: Mobile Devices Untether Advertising from Media
Say Goodbye to Yellow Pages - (July '08)
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
Newspapers
Back From the Brink - Newspapers Stop Their Slide (Aug '09)
International Newspaper Benchmarking Report - (July '08)
Real Estate Advertising Outlook: 2007-2012 (Nov '07)
The Free vs Paid Debate (Oct '01)
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
Online
2008 Outlook: Local Online Advertising - (Dec '07)
2008 Outlook: Online Political Advertising - (Jan '08)
2008 Outlook: Online Recruitment Advertising - (April '08)
2010 Outlook: Local Interactive Advertising (Oct '09)
Assessing Local Digital Sales Forces - Jan '12
Benchmarking Local Online Media: 2010 Revenue Survey
Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities
How Unique is Unique?: Gauging the (Actual) Size of Local Web Traffic
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)
Main Street Goes Interactive: How small businesses are spending their online dollars (Mar '09)
Main Street Goes Mobile - Aug' 2011
Online Promotions: The Big Shift - (April '08)
Political Advertising: The Flood of 2012
U.S. Retailing: Sales, Marketing and the Move to Online
What Local Media Web Sites Earn: 2008 Survey (May '08)
What Local Media Web Sites Earn: 2008 Survey (May '09)
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
What’s A Web Site Worth? Valuation Metrics For Local Web Sites - (Sept '08)
2006
2008
2008 Outlook: Online Political Advertising - (Jan '08)
2008 Outlook: Online Recruitment Advertising - (April '08)
2009 Outlook: Local Interactive Advertising - (Nov '08)
2009 Projections: Identified US Social Network Ad Spending
International Newspaper Benchmarking Report - (July '08)
Online Promotions: The Big Shift - (April '08)
Say Goodbye to Yellow Pages - (July '08)
What Local Media Web Sites Earn: 2008 Survey (May '08)
What’s A Web Site Worth? Valuation Metrics For Local Web Sites - (Sept '08)
2007
"Disruptive Technology and Local Media"
2007 U.S.WebAudit™ Report (April '08)
Real Estate Advertising Outlook: 2007-2012 (Nov '07)
Search
Economics of Search Marketing (Jun '09)
Automotive
2011 Local Automotive Advertising Outlook
2012 Automotive Advertising Outlook: A Rosy Future (for Some Media)
Auto Advertising: 2010 Outlook - Running On Empty (Nov '09)
Recruitment
2012 Recruitment Advertising Outlook
Recruitment Advertising: 2010 Outlook - A Jobless Recovery (Nov '09)
Real Estate
2011 Real Estate Advertising Outlook
Real Estate Outlook 2010 (Jan '10)
Yellow Pages
Say Goodbye to Yellow Pages - (July '08)
Mobile Marketing
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)
Main Street Goes Mobile - Aug' 2011
Proximity-Based Marketing: Mobile Devices Untether Advertising from Media
Online Marketing
2010 Outlook: Local Interactive Advertising (Oct '09)
2010 Political Advertising Outlook: The Endless Campaign (Feb '10)
Benchmarking Local Online Media: 2011 Revenue Survey
Direct Mail Falls, E-mail Soars (May '09)
Economics of Search Marketing (Jun '09)
Main Street Goes Interactive: How small businesses are spending their online dollars (Mar '09)
The Social Networking Explosion: Ad Revenue Outlook (Jun '10)
U.S. Retailing: Sales, Marketing and the Move to Online
What Local Media Web Sites Earn: 2008 Survey (May '09)
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
"Disruptive Technology and Local Media"
2007 U.S.WebAudit™ Report (April '08)
2008 Outlook: Local Online Advertising - (Dec '07)
2008 Outlook: Online Political Advertising - (Jan '08)
2008 Outlook: Online Recruitment Advertising - (April '08)
2009 Outlook: Local Interactive Advertising - (Nov '08)
2009 Projections: Identified US Social Network Ad Spending
2010 Outlook: Local Interactive Advertising (Oct '09)
2010 Political Advertising Outlook: The Endless Campaign (Feb '10)
2011 Local Automotive Advertising Outlook
2011 Online Recruitment Marketing Outlook: Are the Jobs Ever Coming Back?
2011 Outlook: SMBs Become Everybody's New Best Friend
2011 Real Estate Advertising Outlook
2012 Automotive Advertising Outlook: A Rosy Future (for Some Media)
2012 Recruitment Advertising Outlook
Ad Networks and Agencies: The Next Wave in Display Advertising
Assessing Local Digital Sales Forces - Jan '12
Auto Advertising: 2010 Outlook - Running On Empty (Nov '09)
Back From the Brink - Newspapers Stop Their Slide (Aug '09)
Benchmarking Local Online Media: 2010 Revenue Survey
Benchmarking Local Online Media: 2011 Revenue Survey
Borrell Associates-Presslaff Interactive Deals and Coupons Survey
Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities
Direct Mail Falls, E-mail Soars (May '09)
Economics of Search Marketing (Jun '09)
Free Powerpoint: Top Charts of 2011
How Unique is Unique?: Gauging the (Actual) Size of Local Web Traffic
International Newspaper Benchmarking Report - (July '08)
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)
Local Mobile Advertising Comes Of Age (Dec '09)
Main Street Goes Interactive: How small businesses are spending their online dollars (Mar '09)
Main Street Goes Mobile - Aug' 2011
Main Street Goes Social: SMBs Give A Big Thumbs-Up To Social Media - Jan '12
Mobile Applications: Preparing for the App-ocalypse
Online Co-Op Advertising
Online Promotions: The Big Shift - (April '08)
Political Advertising: The Flood of 2012
Proximity-Based Marketing: Mobile Devices Untether Advertising from Media
Real Estate Advertising Outlook: 2007-2012 (Nov '07)
Real Estate Outlook 2010 (Jan '10)
Recruitment Advertising: 2010 Outlook - A Jobless Recovery (Nov '09)
Say Goodbye to Yellow Pages - (July '08)
The Free vs Paid Debate (Oct '01)
The Social Networking Explosion: Ad Revenue Outlook (Jun '10)
The Top 5 Online Advertising Recommendations for Your White Board in 2010
U.S. Retailing: Sales, Marketing and the Move to Online
What Local Media Web Sites Earn: 2008 Survey (May '08)
What Local Media Web Sites Earn: 2008 Survey (May '09)
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
What’s A Web Site Worth? Valuation Metrics For Local Web Sites - (Sept '08)
Local Market Data
Online Marketing Forecasts by Market
2011 Online Marketing Expenditure Forecast by TMA (Oct '11)
Compass Report
Mobile LA$R™
Snapshot
Classifieds/Verticals Spending
Auto LA$R
Real Estate LA$R
Recruitment LA$R
Media Usage: Profile
Local Ad Spend Report (LA$R)
Auto LA$R
Compass Market Data Report
Forecaster
Interactive Media & Advertising Profile (IMAP)
Internet Usage: WebSegment™
Local Market Online Ad Spending
Media Usage: Profile
Mobile LA$R™ (Local Ad Spending Report)
Online Shares
Real Estate LA$R
Recruitment LA$R
Snapshot
Total Interactive Expenditure Report (TIER)
Tripwire
SMB Surveys
Borrell SMB Survey: Local Advertisers
Borrell Survey of Consumers for Sales and Site
Visitor Estimates and Projections
Research Memos
2009 Projections: Identified US Social Network Ad Spending
Back From the Brink - Newspapers Stop Their Slide (Aug '09)
Local Mobile Advertising Comes Of Age (Dec '09)
Subscription Plan
Reference Materials
Glossary of Definitions
Market Category Definitions
Methodology
Social Networking
2009 Projections: Identified US Social Network Ad Spending
2011 Real Estate Advertising Outlook
Main Street Goes Social: SMBs Give A Big Thumbs-Up To Social Media - Jan '12
The Social Networking Explosion: Ad Revenue Outlook (Jun '10)
Interactive Advertising
2008 Outlook: Online Recruitment Advertising - (April '08)
2009 Outlook: Local Interactive Advertising - (Nov '08)
2010 Outlook: Local Interactive Advertising (Oct '09)
Assessing Local Digital Sales Forces - Jan '12
Benchmarking Local Online Media: 2010 Revenue Survey
Benchmarking Local Online Media: 2011 Revenue Survey
Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)
Main Street Goes Interactive: How small businesses are spending their online dollars (Mar '09)
Main Street Goes Social: SMBs Give A Big Thumbs-Up To Social Media - Jan '12
Proximity-Based Marketing: Mobile Devices Untether Advertising from Media
Say Goodbye to Yellow Pages - (July '08)
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
Newspapers
Back From the Brink - Newspapers Stop Their Slide (Aug '09)
International Newspaper Benchmarking Report - (July '08)
Real Estate Advertising Outlook: 2007-2012 (Nov '07)
The Free vs Paid Debate (Oct '01)
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
Online
2008 Outlook: Local Online Advertising - (Dec '07)
2008 Outlook: Online Political Advertising - (Jan '08)
2008 Outlook: Online Recruitment Advertising - (April '08)
2010 Outlook: Local Interactive Advertising (Oct '09)
Assessing Local Digital Sales Forces - Jan '12
Benchmarking Local Online Media: 2010 Revenue Survey
Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities
How Unique is Unique?: Gauging the (Actual) Size of Local Web Traffic
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)
Main Street Goes Interactive: How small businesses are spending their online dollars (Mar '09)
Main Street Goes Mobile - Aug' 2011
Online Promotions: The Big Shift - (April '08)
Political Advertising: The Flood of 2012
U.S. Retailing: Sales, Marketing and the Move to Online
What Local Media Web Sites Earn: 2008 Survey (May '08)
What Local Media Web Sites Earn: 2008 Survey (May '09)
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
What’s A Web Site Worth? Valuation Metrics For Local Web Sites - (Sept '08)
2011
2011 Benchmarking Update
2011 Local Automotive Advertising Outlook
2011 Mid-Year Benchmarking Update
2011 Online Recruitment Marketing Outlook: Are the Jobs Ever Coming Back?
2011 Outlook: SMBs Become Everybody's New Best Friend
2011 Real Estate Advertising Outlook
Ad Networks and Agencies: The Next Wave in Display Advertising
Benchmarking Local Online Media: 2010 Revenue Survey
Borrell Associates-Presslaff Interactive Deals and Coupons Survey
Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities
Free Powerpoint: Top Charts of 2011
Main Street Goes Mobile - Aug' 2011
2010
2010 Political Advertising Outlook: The Endless Campaign (Feb '10)
How Unique is Unique?: Gauging the (Actual) Size of Local Web Traffic
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)
Mobile Applications: Preparing for the App-ocalypse
Proximity-Based Marketing: Mobile Devices Untether Advertising from Media
Real Estate Outlook 2010 (Jan '10)
The Social Networking Explosion: Ad Revenue Outlook (Jun '10)
2009
2009 Outlook: Local Interactive Advertising - (Nov '08)
2009 Projections: Identified US Social Network Ad Spending
2010 Outlook: Local Interactive Advertising (Oct '09)
Auto Advertising: 2010 Outlook - Running On Empty (Nov '09)
Back From the Brink - Newspapers Stop Their Slide (Aug '09)
Direct Mail Falls, E-mail Soars (May '09)
Economics of Search Marketing (Jun '09)
Local Mobile Advertising Comes Of Age (Dec '09)
Main Street Goes Interactive: How small businesses are spending their online dollars (Mar '09)
Recruitment Advertising: 2010 Outlook - A Jobless Recovery (Nov '09)
The Top 5 Online Advertising Recommendations for Your White Board in 2010
What Local Media Web Sites Earn: 2008 Survey (May '09)
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
2006
2008
2008 Outlook: Online Political Advertising - (Jan '08)
2008 Outlook: Online Recruitment Advertising - (April '08)
2009 Outlook: Local Interactive Advertising - (Nov '08)
2009 Projections: Identified US Social Network Ad Spending
International Newspaper Benchmarking Report - (July '08)
Online Promotions: The Big Shift - (April '08)
Say Goodbye to Yellow Pages - (July '08)
What Local Media Web Sites Earn: 2008 Survey (May '08)
What’s A Web Site Worth? Valuation Metrics For Local Web Sites - (Sept '08)
2007
"Disruptive Technology and Local Media"
2007 U.S.WebAudit™ Report (April '08)
Real Estate Advertising Outlook: 2007-2012 (Nov '07)
Search
Economics of Search Marketing (Jun '09)
Classifieds
2011 Local Automotive Advertising Outlook
2011 Online Recruitment Marketing Outlook: Are the Jobs Ever Coming Back?
2011 Real Estate Advertising Outlook
Auto Advertising: 2010 Outlook - Running On Empty (Nov '09)
Real Estate Outlook 2010 (Jan '10)
Recruitment Advertising: 2010 Outlook - A Jobless Recovery (Nov '09)
Automotive
2011 Local Automotive Advertising Outlook
2012 Automotive Advertising Outlook: A Rosy Future (for Some Media)
Auto Advertising: 2010 Outlook - Running On Empty (Nov '09)
Recruitment
2012 Recruitment Advertising Outlook
Recruitment Advertising: 2010 Outlook - A Jobless Recovery (Nov '09)
Mobile
2011 Real Estate Advertising Outlook
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)
Local Mobile Advertising Comes Of Age (Dec '09)
Mobile Ad Spend by DMA, 2010-11
Mobile Applications: Preparing for the App-ocalypse
Real Estate
2011 Real Estate Advertising Outlook
Real Estate Outlook 2010 (Jan '10)
Yellow Pages
Say Goodbye to Yellow Pages - (July '08)
Mobile Marketing
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)
Main Street Goes Mobile - Aug' 2011
Proximity-Based Marketing: Mobile Devices Untether Advertising from Media
Online Marketing
2010 Outlook: Local Interactive Advertising (Oct '09)
2010 Political Advertising Outlook: The Endless Campaign (Feb '10)
Benchmarking Local Online Media: 2011 Revenue Survey
Direct Mail Falls, E-mail Soars (May '09)
Economics of Search Marketing (Jun '09)
Main Street Goes Interactive: How small businesses are spending their online dollars (Mar '09)
The Social Networking Explosion: Ad Revenue Outlook (Jun '10)
U.S. Retailing: Sales, Marketing and the Move to Online
What Local Media Web Sites Earn: 2008 Survey (May '09)
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
Industry Paper Archive
"Disruptive Technology and Local Media"
2007 U.S.WebAudit™ Report (April '08)
2008 Outlook: Online Political Advertising - (Jan '08)
2008 Outlook: Online Recruitment Advertising - (April '08)
2009 Outlook: Local Interactive Advertising - (Nov '08)
2009 Projections: Identified US Social Network Ad Spending
2011 Outlook: SMBs Become Everybody's New Best Friend
International Newspaper Benchmarking Report - (July '08)
Online Promotions: The Big Shift - (April '08)
Proximity-Based Marketing: Mobile Devices Untether Advertising from Media
Real Estate Advertising Outlook: 2007-2012 (Nov '07)
Say Goodbye to Yellow Pages - (July '08)
What Local Media Web Sites Earn: 2008 Survey (May '08)
What’s A Web Site Worth? Valuation Metrics For Local Web Sites - (Sept '08)
2012
2012 Automotive Advertising Outlook: A Rosy Future (for Some Media)
2012 Recruitment Advertising Outlook
Assessing Local Digital Sales Forces - Jan '12
Benchmarking Local Online Media: 2011 Revenue Survey
Main Street Goes Social: SMBs Give A Big Thumbs-Up To Social Media - Jan '12
Online Co-Op Advertising
Political Advertising: The Flood of 2012
"Disruptive Technology and Local Media"
2007 U.S.WebAudit™ Report (April '08)
2008 Outlook: Local Online Advertising - (Dec '07)
2008 Outlook: Online Political Advertising - (Jan '08)
2008 Outlook: Online Recruitment Advertising - (April '08)
2009 Outlook: Local Interactive Advertising - (Nov '08)
2009 Projections: Identified US Social Network Ad Spending
2010 Outlook: Local Interactive Advertising (Oct '09)
2010 Political Advertising Outlook: The Endless Campaign (Feb '10)
2011 Local Automotive Advertising Outlook
2011 Online Recruitment Marketing Outlook: Are the Jobs Ever Coming Back?
2011 Outlook: SMBs Become Everybody's New Best Friend
2011 Real Estate Advertising Outlook
2012 Automotive Advertising Outlook: A Rosy Future (for Some Media)
2012 Recruitment Advertising Outlook
Ad Networks and Agencies: The Next Wave in Display Advertising
Assessing Local Digital Sales Forces - Jan '12
Auto Advertising: 2010 Outlook - Running On Empty (Nov '09)
Back From the Brink - Newspapers Stop Their Slide (Aug '09)
Benchmarking Local Online Media: 2010 Revenue Survey
Benchmarking Local Online Media: 2011 Revenue Survey
Borrell Associates-Presslaff Interactive Deals and Coupons Survey
Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities
Direct Mail Falls, E-mail Soars (May '09)
Economics of Search Marketing (Jun '09)
Free Powerpoint: Top Charts of 2011
How Unique is Unique?: Gauging the (Actual) Size of Local Web Traffic
International Newspaper Benchmarking Report - (July '08)
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)
Local Mobile Advertising Comes Of Age (Dec '09)
Main Street Goes Interactive: How small businesses are spending their online dollars (Mar '09)
Main Street Goes Mobile - Aug' 2011
Main Street Goes Social: SMBs Give A Big Thumbs-Up To Social Media - Jan '12
Mobile Applications: Preparing for the App-ocalypse
Online Co-Op Advertising
Online Promotions: The Big Shift - (April '08)
Political Advertising: The Flood of 2012
Proximity-Based Marketing: Mobile Devices Untether Advertising from Media
Real Estate Advertising Outlook: 2007-2012 (Nov '07)
Real Estate Outlook 2010 (Jan '10)
Recruitment Advertising: 2010 Outlook - A Jobless Recovery (Nov '09)
Say Goodbye to Yellow Pages - (July '08)
The Free vs Paid Debate (Oct '01)
The Social Networking Explosion: Ad Revenue Outlook (Jun '10)
The Top 5 Online Advertising Recommendations for Your White Board in 2010
U.S. Retailing: Sales, Marketing and the Move to Online
What Local Media Web Sites Earn: 2008 Survey (May '08)
What Local Media Web Sites Earn: 2008 Survey (May '09)
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
What’s A Web Site Worth? Valuation Metrics For Local Web Sites - (Sept '08)
Consulting Services
Consulting
Webinars
Custom Webinars
Grow Online Sales
Online Promotions
Improving Online Classifieds
Local Online Advertising Outlook: 2008-2012
What Makes a Good Local Media Site?
New Net Business: Uncovering New Opportunity
Organizational Structure for Online Operations
Benchmark Your Media Site
Retooling the Sales Staff to Reach Smaller Businesses
The Consultative Sales Skills Method
Chip Perry of AutoTrader.com at Local Mobile Advertising Conference 2011
Webinars
The Top 5 Online Advertising Recommendations for Your White Board in 2010
WEBINAR 'Social Networking: Make Money Now'
Webinar Series: Top 3 Interactive-Advertising Recommendations for 2011
What's On Sale?: Coupons and Sales Circulars Move Online (Dec '09)
Sales Training
Increase Online Ad Sales Now
Conference & Company Meeting Presentations
Conference
Past Events
Local Online Advertising Conference 2010
Overview
Speakers
Who Should Attend?
Venue
Sponsors
Agenda
Register
Contact Us
Press
2010 Borrell Local Online Advertising Awards
Download Presentations
Local Mobile Advertising Conference 2010
Overview
Speakers
Agenda
Venue
Sponsors
Register
Download Presentations
Local Mobile Advertising Conference 2011
Local Online Advertising Conference 2011
Overview
Speakers
Agenda
Venue
Sponsors
Register
Press
Download Presentations
Local Online Advertising Conf 2012
About Us
Contact Us
Request an Analyst Briefing
Press Releases
BUZZ Session: 11 ideas in 44 minutes
Innovator’s award issued to CBS Local Digital Media executive Ezra Kucharz
Borrell Associates Announces Stellar Lineup For Its 2012 Local Online Advertising Conference
Mobile Marketing Association and Borrell Associates Team Up
Mobile Conference Presentation Videos Now Available
Register Now: Local Mobile Advertising Conference
Clark Gilbert Named Innovator of the Year for Local Online Media
Conference Agenda Update
Borrell Associates Acquires Belden Interactive
Belden Interactive
Local Online Advertising Sales Forecast to Grow 17% in 2011 According to Borrell Associate
Borrell Associates to Hold Local Mobile Advertising Conference
Borrell Associates Releases '2010 Local Mobile Advertising & Promotions Forecast' - Ad Spend to Double in 2010
Borrell Associates’ Peter Conti Wins the Service Excellence Award from Interactive Advertising Bureau
Borrell Awards of Merit Go to Fisher CEO, Shycast, Long Island Web site
Borrell Conference Agenda is a "Who's Who" in Local Online Media Advertising
Borrell Associates Issues Top 5 Recommendations For Local Online Advertising In 2010
Our Interview with Jeff Jarvis, Author, Hyperlocal Guru
The Top 3 Fastest-Growing Local Online Ad Companies
Top 3 Fastest-Growing Local Online Advertising Companies of 2009 Named by Borrell Associates
Borrell Associates Releases Annual 'Local Interactive Advertising Outlook for 2010'
Dot Com and Broadcast Speakers Added for Conference
Borrell Associates to Hold Local Interactive Advertising Conference
Borrell Associates announces Local Interactive Advertising conference: Feb 8-9 New York City
Five Year Projection: Mild Rebound for Newspaper Advertising
U.S. Social Networks Local-Ad Sales to Reach at Least $641 Million In 2009
Colby Atwood Discusses Online Video Advertising
Gordon Borrell interviewed by Beet.TV
What Local Media Web Sites Earn: 2008 Survey
2009 Ad Outlook: Big Slowdown Begins for Local Interactive Advertising
What's a Web Site Worth Report Released in Conjunction with BIA Financial Network
Say Goodbye to Yellow Pages
Cassino Receives NAA Award
Our People
Our History
Testimonials
What We Do
Sitemap
Privacy Policy
Current Industry Paper
Online Co-Op Advertising
Past Industry Paper
2012 Automotive Advertising Outlook: A Rosy Future (for Some Media)
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