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For local interactive media, the advertising slowdown has begun a year earlier than we anticipated. While spending levels grew 47% in 2008, we now expect them to retard to 8% in 2009. Local media companies projecting double-digit-plus increases |
in their online budgets will have a very difficult time meeting those expectations.
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The Local Ad Spend Report (LA$R) provides a comprehensive view of ad spending and market share across all 11 media categories in any geographically defined market.
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Check out our new job board, JOBorrella, for hundreds of online-sales jobs.
Online-Sales board >> |
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Join your ad industry peers in helping Borrell Associates identify future advertising patterns. Our panel receives valuable sales insights from sharing this data.
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Broadcast Engineering -
'2009 Fall Off in Ad Revenue for TV Stations'
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